answered question | 58 | ||
|---|---|---|---|
skipped question | 1 | ||
Response Percent | Response Count | ||
Including the toy in the Happy Meal is ethical |  | 34.5% | 20 |
The toy is deceptive marketing but McDonald's should be allowed to include a toy | | 34.5% | 20 |
The toy is deceptive marketing so McDonalds should NOT be allowed to include it. | | 19.0% | 11 |
Not sure | | 6.9% | 4 |
Other (please specify) | | 5.2% | 3 |
The Most Influential Man Who Never Lived
In 1999, Marlboro settled a lawsuit agreeing to remove all cowboys from billboard ads. This ended one of the most mythical, successful and hated brand icons in the advertising history.
Leo Burnett, the former Peoria Journal reporter turned advertiser, created the Marlboro man in 1951. The success was astronomical. Marlboro sales increased nearly 3,250% in 1955.
In 1964, Phillip Morris refreshed the image by putting him in mythical Marlboro country. In 1971 cigarette ads were banned from TV, but the vivid image of the rugged cowboy smoking a cigarette endured.
Even today if you see a picture of a cowboy riding off in the sunset, you may immediately think of Marlboro Man. In fact, USA Today has ranked him number one in the 101 list of most influential people.
That is because Marlboro has indelibly stamped this rugged image into the hearts and minds of people all over the world.
At least for this generation, the image belongs to them. Marlboro gets free advertising and don't even need to do the work.
For example, if you search for the word "cowboy" in Google, the very first picture that comes up is the one above.
Leo Burnett, the former Peoria Journal reporter turned advertiser, created the Marlboro man in 1951. The success was astronomical. Marlboro sales increased nearly 3,250% in 1955.
In 1964, Phillip Morris refreshed the image by putting him in mythical Marlboro country. In 1971 cigarette ads were banned from TV, but the vivid image of the rugged cowboy smoking a cigarette endured.Even today if you see a picture of a cowboy riding off in the sunset, you may immediately think of Marlboro Man. In fact, USA Today has ranked him number one in the 101 list of most influential people.
That is because Marlboro has indelibly stamped this rugged image into the hearts and minds of people all over the world.
At least for this generation, the image belongs to them. Marlboro gets free advertising and don't even need to do the work.
For example, if you search for the word "cowboy" in Google, the very first picture that comes up is the one above.
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